Wired to Pull: The Real Reason Gacha Games Have a Stranglehold on American Players
There's a reason you told yourself 'just one more pull' at 2 a.m. and woke up 40 wishes lighter. Gacha game designers aren't just building games—they're engineering experiences that tap directly into the brain's reward circuitry. We break down the science, the biggest offenders, and what you can actually do about it.